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| Principles of Managerial Finance, Brief (5th Edition)
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| Product Description Gitman’s proven Learning Goal System—a hallmark feature of Principles of Managerial Finance, Brief, 5,e—weaves pedagogy into concepts and practice, providing readers with a road map to guide them through the text and supplementary tools. The FifthEdition now includes an emphasis on personal finance issues to add currency and relevance to the already cohesive learning framework. Introduction to Managerial Finance: The Role and Environment of Managerial Finance; Financial Statements and Analysis; Cash Flow and Financial Planning. Important Financial Concepts: Time Value of Money; Risk and Return; Interest Rates and Bond Valuation; Stock Valuation. Long-Term Investment Decisions: Capital Budgeting; Capital Budgeting Techniques: Certainty and Risk. Long-Term Financial Decisions: The Cost of Capital; Leverage and Capital Structure; Dividend Policy. Short-Term Financial Decisions: Working Capital and Current Assets Management; Current Liabilities Management; Financial Institutions and Markets; International Managerial Finance. For all readers interested in managerial finance. Read more...
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| 2012-02-06 07:01 |
digital natives have a heightened expectation of immediacy in their desire to gain information and be able to react to it now. a key element in gaining and keeping the attention of this generation is to regularly modify and update your product and message. don't be stagnant. keep the message simple and to the point. accustomed to the rapid evolution of the tools that they use, digital nativ... |
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