Good Marketing Books
| Marketing |
Larger
| Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Buy from www.amazon.com
| List Price: $15.00
www.amazon.com's Price: $10.20
You Save: $4.8 (32%)
Condition: New
Availability: Usually ships in 24 hours
Release Date: 2009-09-15
Lowest New Price: $8.43
Lowest Used Price: $6.99
| Product DescriptionWhy does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Read more...
Similar Products:The Wisdom of Crowds
Wikinomics: How Mass Collaboration Changes Everything
Macrowikinomics: Rebooting Business and the World
The Crowdfunding Revolution: Social Networking Meets Venture Financing
Here Comes Everybody: The Power of Organizing Without Organizations
|
|
| Top Marketing News |
| 2012-02-07 13:01 |
continuing a 15-year legacy of innovation, avnet electronics marketing, an operating group of avnet, inc. , and xilinx, inc. today announce that registration is now open for x-fest 2012. |
|
[news/lw_all.xml] |
|