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Product Description
Illustrating the key drivers in effective supply chain management.
Supply Chain Management illustrates the key drivers of good supply chain management in order to help readers understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so that readers can gauge the effectiveness of the techniques described in the text.
To better suit the importance of international business in today’s world, the fourth edition contains increased coverage of global supply chain management.
sigma marketing group, the customer intelligence-driven, direct and digital marketing services firm, today announced the launch of fast forward social media, an expert, streamlined