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Strategic Management in Action (5th Edition)
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Strategic Management in Action (5th Edition)

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Product Description

The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.


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Top Marketing News

AP Enterprise: Brown bank regulator an insider (AP)

2012-02-07 04:02
AP - Gov. Jerry Brown's appointee to head the department that oversees banking, financial and consumer regulations in California led a trade association that fought against tighter lending restrictions before the subprime mortgage crisis exploded and was an executive with Washington Mutual when the now-failed bank was among the most aggressive marketers of loans to high-risk borrowers.

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