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Basic Marketing Research (3rd Edition)
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Basic Marketing Research (3rd Edition)

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Product Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
  A useful reference for marketing professionals who need to increase their market research skills.


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Top Marketing News

AP Enterprise: Brown bank regulator an insider (AP)

2012-02-07 04:02
AP - Gov. Jerry Brown's appointee to head the department that oversees banking, financial and consumer regulations in California led a trade association that fought against tighter lending restrictions before the subprime mortgage crisis exploded and was an executive with Washington Mutual when the now-failed bank was among the most aggressive marketers of loans to high-risk borrowers.

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