List Price: $213.33
www.amazon.com's Price: $155.87
You Save: $57.46 (27%)
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $83.95
Lowest Used Price: $68.00
| Product Description Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
Read more...
Similar Products:Advertising and Promotion: An Integrated Marketing Communications Perspective
International Marketing
Marketing Research (6th Edition)
Strategic Brand Management (3rd Edition)
Global Marketing, 6th Edition
|
