Buy good marketing books here! Bookmark us
 
Google
 
Web www.GoodMarketingBooks.com
 
Marketing Books Marketing News About us

Good Marketing Books

Marketing

Gaining and Sustaining Competitive Advantage (3rd Edition)
Larger

Gaining and Sustaining Competitive Advantage (3rd Edition)

Buy from www.amazon.com
List Price: $201.67
www.amazon.com's Price: $201.67
Lowest New Price: $40.00
Lowest Used Price: $4.50

Product Description

This book is designed to show readers how to put theory into practice. A full range of the most recent work in strategic management and related disciplines provides readers with recent research from the Strategic Management Journal, the Academy of Management Review, the Academy of Management Journal, the Academy of Management Executive, and the Rand Journal of Economics. Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context. For professionals in the fields of strategic planning, marketing research or consulting.


Read more...

Similar Products:

The Strategy Process: Concepts, Context, Cases (4th Edition)
Strategic Management
Framework for Marketing Management (3rd Edition)
Marketing Management (12th Edition)
Corporate Financial Management (3rd Edition)

Top Marketing News

Watchdogs to drag shadow banks into the light (Reuters)

2012-02-07 13:01
Reuters - Beyond the reach of regulators, and about half the size of the world's banking industry, a thriving breed of "shadow banks" is emerging that could trigger the next chapter in the global financial crisis.

[news/lw_all.xml]


  © 2005 GoodMarketingBooks.com