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Features
• (12th Edition) • By Kotler, Philip; Keller, Kevin Lane
Product Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Read more...
chicago, feb. 6, 2012 /prnewswire/ -- the business marketing association (bma) today announced that it has opened nominations and is now accepting award submissions for the prestigious 2012 b2 awards competition. ...
