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M: Marketing with Premium Content Access Card
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M: Marketing with Premium Content Access Card

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Product Description

M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
  • Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
  • M:Marketing 2e also includes unmatched teaching support.

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Top Marketing News

Hungary seeks 15-20 billion euro IMF/EU credit line: official (Reuters)

2012-02-04 10:01
Reuters - Hungary is seeking an international credit line of 15 to 20 billion ($20 to $26.3 billion) euros, the secretary of state heading the prime minister's office, Mihaly Varga, was quoted on Saturday as saying.

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