Good Marketing Books

Marketing

Essentials of Marketing Research

List Price:
www.amazon.com's Price: $126.14
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $94.32
Lowest Used Price: $87.69

Product Description

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Read more...

Similar Products:

Consumer Behavior
Macroeconomics (Mcgraw-Hill)
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
Advertising and Promotion: An Integrated Marketing Communications Perspective
CB3 (with Marketing CourseMate with eBook Printed Access Card)

Top Marketing News

US oil and gas M&A jumps in 2011 (AP)

2012-02-08 19:01

AP - Interest in U.S. energy companies spiked in 2011 as buyers clamored for more access to oil-rich layers of North American shale, a consulting and accounting firm said Wednesday.

[news/lw_all.xml]