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Product Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. Read more...
Reuters - A shortfall in customer funds at MF Global Holdings' broker-dealer unit grew in the days before the company went bankrupt, as client money increasingly was used to pay for MF's daily activities, said the trustee liquidating the broker-dealer.
