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Product Description
Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The cases offer variety in length and rigor; and several are from Harvard and Darden. This mix makes the book appropriate for both undergraduates and MBA students. Read more...
response logix, based in sunnyvale, california, and digital air strike, based in scottsdale, arizona, today announced at the national automotive dealers association convention a merger of their two companies.
