Good Marketing Books

Marketing

Product Design and Development

List Price:
www.amazon.com's Price: $130.97
Condition: New
Availability: Usually ships in 24 hours
Lowest New Price: $97.34
Lowest Used Price: $47.79

Product Description

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Read more...

Similar Products:

Manufacturing Processes for Engineering Materials (5th Edition)
Feedback Control of Dynamic Systems (6th Edition)
Fundamentals of Heat and Mass Transfer
The Toyota Product Development System: Integrating People, Process And Technology
The Human Side of Managing Technological Innovation: A Collection of Readings

Top Marketing News

Analysis: Brent premium to U.S. oil set for another blowout? (Reuters)

2012-02-06 16:01

Reuters - Brent crude's premium to U.S. oil could be poised for another record run after jumping 50 percent over the past week, as an expected build in Midwest inventories again exerts pressure on the U.S. benchmark.

[news/lw_all.xml]