List Price: $17.99
www.amazon.com's Price: $11.97
You Save: $6.02 (33%)
Condition: New
Availability: Usually ships in 24 hours
Release Date: 2006-12-26
Lowest New Price: $9.00
Lowest Used Price: $9.62
| Product Description Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Amazon.com ReviewArguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Read more...
Similar Products:Introducing NLP: Psychological Skills for Understanding and Influencing People (Neuro-Linguistic Programming)
Harvard Business Essentials Guide to Negotiation
Yes!: 50 Scientifically Proven Ways to Be Persuasive
What Every BODY is Saying: An Ex-FBI Agent's Guide to Speed-Reading People
NLP: The New Technology of Achievement
|
