The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)

List Price:
www.amazon.com's Price:
Lowest New Price: $4.30
Lowest Used Price: $0.01

Product Description

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: ?When it is right not to listen to customers. ?When to invest in developing lower-performance products that promise lower margins. ?When to pursue small markets at the expense of seemingly ?larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.
Read more...

Similar Products:

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
The Four Steps to the Epiphany: Successful Strategies for Products that Win
The Innovator's Solution: Creating and Sustaining Successful Growth

Top Marketing News

zoovy spotlights marketplace optimization at online marketing summit 2012

2012-02-06 13:01

san diego, ca-- - online marketing summit, booth #223 -- this week at the online marketing summit 2012 in san diego, zoovy will be demonstrating its e-commerce software and promoting a concept called "marketplace ...

[news/lw_all.xml]