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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality

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List Price: $39.95
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Release Date: 1992-06-15
Lowest New Price: $19.94
Lowest Used Price: $0.07

Product Description

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.
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Top Marketing News

Exclusive: China buys up Saudi, Russian oil to squeeze Iran (Reuters)

2012-02-07 13:01
Reuters - China is scouring the world for alternative oil supplies to replace a fall in its imports from Iran, as it seeks to negotiate lower prices from Tehran, and has been drawing heavily on Saudi Arabia.

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