Good Marketing Books
| Marketing |
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| List Price: $19.99
www.amazon.com's Price: $19.99
Release Date: 2010-06-10
Average Customer Rating: 4.5
| Marketing in the MomentI read about this book online before I had the dough to buy it. Living on social security you know. Soon as the s.s. check was direct deposited into my account, I ordered the book from Amazon. Although I was reading 3 other books, I dropped them and devoured Michael Tasner's book. I had a hunch that it was special. I had a hunch that Michael was onto something powerfully effective. I got that he was ahead of his time.
His knowledge of cutting edge online and offline marketing is astonishing and comforting. My daughter and I have a great concept for characters for children's entertaining education, namely, books, television shows and movies. We have the product all we needed was a master marketer. We found one in Michael.
Also, what's special and appealing about Michael is he's a decent and humane person. His publisher wanted to end the book with more marketing stuff. Michael insisted that they print a list of his favorite charities. That's really nice when you think about it.
Also he showed me a photo of his family. He has a beautiful wife and adorable twins who are wearing the most charming shirts I've seen on babies. Also important to note: Michael Tasner is not greedy, he's not a chump, but he's not greedy, either. He's very fair and very real and yes, very much in the moment. Buy this book and advance your product or service. Better yet, hire Michael to do it.
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Similar Products:How Zappos Shoes In Success (Free Book for a Limited Time)
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Your Credit Score, Your Money & What's at Stake (Updated Edition) (Free Book for a Limited Time): How to Improve the 3-Digit Number that Shapes Your Financial Future
Curious Folks Ask (Free Book for a Limited Time): 162 Real Answers on Amazing Inventions, Fascinating Products, and Medical Mysteries
Rorey's Secret (Country Road Chronicles #1)
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| List Price: $26.00
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Release Date: 2007-01-02
Average Customer Rating: 4.5
Lowest New Price: $13.48
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| Features• ISBN13: 9781400064281
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
How to Communicate EffectivelyThere's a proven way to communicate effectively, and the Heath brothers do a fantastic job explaining not just how, but why certan techniques and messages work while others fail. I used the concepts from this book to create a highly effective marketing plan during an internship, and worked on a team to help bring these concepts to life throughout my current company. This is a must read for anyone who regularly needs to make messages stick--politicians, business leaders, teachers, marketers, pastors, parents, etc. What's perhaps most interesting is that the Heath brothers write the book true to the principles they espouse, making the book highly readable, interesting, and memorable.
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Similar Products:Switch: How to Change Things When Change Is Hard
How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition (McGraw-Hill 36-Hour Courses)
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Peak: How Great Companies Get Their Mojo from Maslow (J-B US non-Franchise Leadership)
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| List Price: $19.95
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Average Customer Rating: 4.5
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| Features• ISBN13: 9780470547816
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Practical, well-argued guide to on line marketingDavid Meerman Scott was an old-fashioned corporate PR executive who has re-invented himself as a consultant on all types of on-line marketing and promotion. In this remarkable book, he lays out a thoughtful argument that the basic rules of marketing and PR have been changed by the new media. In the process, he also gives a very practical, nuts and bolts, explanation of how the new media works and how any business or person can use it.
The old rules, Scott argues, were based on a media world dominated by the major TV networks, the big magazines and the major newspapers. In that world, advertising was an interruption to the program which the viewer actually wanted to watch, or the article which the viewer actually wanted to read. In that world, you got attention either by buying very expensive mass media advertising, or by persuading big name journalists to cover you.
The new rules, Scott argues, are based on a media world dominated by the internet, in which people read and watch exactly what they want to read and watch. The new rules are to provide the reader exactly what he or she wants to read, when he or she wants to read it. Rather than interrupting the reader, or viewer, and giving him or her an advertising pitch that they do not want to hear, successful marketing now aims to give the audience useful information, geared to their concerns. The old rules are all about the product. The new rules are all about the buyer. They way to success, now is to study your buyer, and to give him or her what they want. Good on-line marketing, he says, is content heavy, and directed intelligently at what the buyer wants.
This is Scott's philosophy. I think it is a very good one. But the book is not about philosophy. It is about the mechanics of the new media. How helpful this is to you will probably depend on your level of knowledge. I am 52. I use the internet, email and Goggle every day. But I do not know much about the rest of the on line world. I do not know my way around the blogosphere. I do not use Facebook, Twitter, DIGG or any of the others. I have been getting the feeling that I need to understand these new media, because they appear to be very useful in both business marketing and politics. I bought this book, primarily to learn about what these new media are and to get some guidance on which ones I should try to use.
Scott did a very good job of explaining all of this. I have a much better understanding now of Facebook, Twitter, MySpace and a bunch of others that I had never heard of before, like Squiddo. I also have a better understanding of blogging and podcasting. Perhaps most important, however, I have a practical plan of action. Rather than telling you to dive into all of these new media, Scott instead argues for a logical buyer-centered approach. He argues that you should first define your goals. You should then think about who you are trying to reach, in order to achieve your goals. You should create what he calls buyer pesonas, detailed profiles of the various target groups you are trying to reach. You should ask, what are their goals and their problems? Where do they get their information? You should then craft a strategy, in which you use the on line media which are appropriate to you and your message, which are most likely to be read by your target groups. No one, Scott argues, is going to use all of new media; there are just too many of them. Instead, he argues for a a controlled, flexible approach, in which you try out new things and see how they work.
Scott also focuses on how the different media can support each other. A good example of this is news releases. He is a big advocate on sending them out. This seemed kind of odd to me. What good are news releases unless you are a huge player who the media wants to cover already? But Scott explained. The news releases go out on many internet feeds. If you are careful to link back to your website in the news release, and the news release is then picked up by a number of news feeds, bingo, you just bought yourself a large number of backlinks to your site, which will greatly increase your Goggle rankings. I never would have thought of that, but it makes a great deal of sense to me.
All in all, a very useful, very practical guidebook to the jungle of new media.
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
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| List Price: $15.96
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Condition: New
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Release Date: 2001-05-29
Average Customer Rating: 4.5
Lowest New Price: $8.96
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| Features• ISBN13: 9780375813658
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
kids book reviewThis series is wonderful for kids! I started my first child at age 1, reading these books. We go over and over them, but there are still more which we have not even got to yet. Great starter for series books with good use of imagination.
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| List Price: $13.00
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Release Date: 1997-09-28
Average Customer Rating: 4.0
Lowest New Price: $5.25
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| Features• ISBN13: 9780375702709
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
An important story with a dull deliveryThis book is often compared with To Kill A Mockingbird. They both deliver lessons of the inherent injustice of racially defined societal hierarchies. The insecure obtuse nature of whites makes life a discouraging grind for blacks. This book delivers that message well. It also makes another point clear. Young black men with potential face a choice of staying local in a certain futility of trying to make a positive change or they escape and abandon their friends and family to another generation of discouragement. The point of the book is clear but that clarity is so direct that the book is rendered somewhat dull. Harper Lee delivers similar messages with the type of irony and lovable characters that are the artistic means of great story telling. Ernest J. Gaines delivers this story with a blunt hammer, hence my assessment of 'Important but dull'.
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Releasing the Imagination: Essays on Education, the Arts, and Social Change (Jossey-Bass Education)
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| Top Marketing News |
| 2010-07-28 19:01 |
AP - The Obama administration is revising the latest report on its troubled mortgage-relief program, and the changes are likely to show a greater number of borrowers facing foreclosure after having their loans modified. |
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